
Nicolae Urs, PhD
Co-Funder“If we want to better understand the interactions within our society, we need to study them where they actually happen. Increasingly, this means digital channels, and social media platforms provide us with an impressive amount of such data. Our analyses can help uncover how people think and react in an ever-changing informational landscape.”

Dorin Spoaller, PhD
Co-Funder“Our lives have moved online. Through an integrated approach that includes algorithmic sentiment analysis, advanced natural language processing (NLP), and predictive modeling, we identify subtle trends, key behaviors, and essential perceptions. This combination of advanced technologies supports the optimization of communication, marketing, and political strategies, providing a deep and authentic understanding of the audience. As a result, decisions become informed, precise, and based on concrete data collected in real-time.”